CASCADE BEER
A NEW LOOK FOR AUSTRALIAS PIONEERING BREWERY
Cascade Brewing™, Australia's first major brewing company, required an updated look across their portfolio of beers to stay competitive in a rapidly growing Australian beer market. Working with Cato Brand Partners™ agency, I helped develop a fresh take on the branding and packaging across their local, craft, and premium category beers. I also partnered with a local artist to develop its siganture brand asset Tasmanian Tiger illustration into a richer and more compelling Cascade Brewery Co™ story across all touchpoints.
CATO BRAND PARTNERS™, MELBOURNE - 2010 - MID-WEIGHT DESIGNER
BUILDING ON A LOCAL FAVOURITE
Cascade Draught™ has long been a signature local favourite brew amongst Tasmanians and is rooted in history and heritage. I helped to develop an updated and contemporary look for the branding and packaging, with a focus on refining its key brand assets of the Tasmanian Tiger crest and medallions. The goal was to allow Cascade Draught™ to remain true to its roots, while also creating a look more akin to the rest of the Cascade range.
HONOURING AN ICON
Established in 1824 in south Hobart, Cascade Brewing™ is the oldest continuously operating brewery in Australia. We wanted to honour this historic landmark across the new-look craft beer range. I developed a series of brewery illustrations that would serve as a backdrop across the refreshed range, inspired by the seasonal light and weather conditions of the wild Tasmanian climate.
