AVALON ORGANICS
PURITY THROUGH SIMPLICITY
Avalon® sought to reboot their brand strategy to feel more relevant to new consumers. Working with the CBX™ team, I helped generate a new brand purpose and tone-of-voice by developing updated sensory principals as well as new-look packaging to help modernize the category and deliver a fresh take. My roles included branding, packaging conceptualisation, and redesign as well as art-directing a number of photoshoots.
CBX™ NEW YORK - 2016 - SENIOR DESIGNER
