COLES PREMIUM SALT
PREMIUM FLAVOUR FOR THE MODERN KITCHEN
Coles™ Supermarkets Australia approached The Thrills™ creative agency to refresh and enhance their premium salt and pepper product range. I was tasked with developing a new look that would compete on shelf next to the big hitting brands like Saxa® and Maldon®. The redesign features a modern aesthetic that elevates and distinguishes products from the Coles™ entry and mid-tier categories, creating a distinctive and counter-worthy product range.
THE THRILLS™ MELBOURNE - 2021 - SENIOR DESIGNER
INSPIRED BY THE SOURCE
Spread across three formats including grinders, refill bags, and boxes, the range utilises modern and abstract shapes and patterns to reflect both the product and its source. Transparency and minimalism was maintained throughout to better showcase purity and flavour, with the salt flakes box featuring textured eggshell card and gloss detailing for added premium cues.
