CRICKET WIRELESS
SIMPLE. SMARTER. BETTER.
I was tasked with helping Cricket Wireless® streamline and make better use of their equitable assets and develop a more cohesive visual system that would give the brand a stronger and more competetive cultural presence. Over the years, the brand had grown visually confusing with multiple campaigns and strategies across their retail, digital, and advertising divisions. With my CBX™ team, we built on the brands 'Simple. Smarter. Better' promise and developed the 'Great Big Nation' campaign that would champion the brands accessible and affordable nation-wide coverage offering.
CBX™ NEW YORK - 2016 - LEAD DESIGNER
LESS IS MORE
Cricket Wireless® required a new visual system and messaging that would communicate its constantly expanding coverage to a nation-wide service. Inspired by the existing ownable character assets, I evolved the smile icon and developed the 'Great Big Nation' landscape asset. This formed the basis of a simplified system of elements and provided a consistent and approachable look across all touchpoints.
CONSUMER ENGAGEMENT
I developed a series of comprehensive style guides for digital, retail, and social executions, as well as working with Cricket Wireless'® in-house digital development teams to re-imagine the online consumer experience. I also storyboarded and worked with animators to create a promotional brand launch video that would bring the story to life.
