THE GOOD TABLE
DINNER FOR A NEW GENERATION
General Mills® approached CBX™ to help them develop a new brand from scratch for their millenial-targeted home-based chicken and fish cooking kits. The challenge was to create an on-pack narrative that would guide the consumers and help them understand the ease and process of method while also enhancing the exciting various flavour options. I worked across the entire project from initial brand explore and development, through to packaging, photoshoot direction and production.
CBX™ NEW YORK - 2014 - SENIOR DESIGNER
FROM FREEZER TO PLATE
The Good Table™ coating range went from kick-off to launch in less than a year, a record time for the company. Building on its success and a whole range buy-out from Walmart®, we were able to further innovate by developing a new freezer-to-plate based range. I was once again asked to lead the creative on this range that built on the The Good Table™ range design strategy. I was responsible for brand development, packaging and product shoots.
