KNOTEL
BUILDING A FLEXIBLE SYSTEM FOR FLEXIBLE WORKSPACES
Knotel™, a billion dollar business, approached Elmwood New York™ looking to create an inspiring brand ecosystem to match its flexible, adaptable, and agile ethos. Working with my team, I helped conceptualise and build a design brand system from the ground up that would encompass the brand experience, identity, and strategy.
ELMWOOD NEW YORK - 2019 - SENIOR DESIGNER
MODERN MODULAR
The idea for the visual system was developed around Knotel’s™ flexible and responsive workspaces that are tailored to the unique needs of established and growing companies. I helped develop a brand language and toolkit; including custom typography, iconography, and a curated image library all demonstrated within a comprehensive brand style guide. This created a visual system that allowed for flexibility and customisation per client as needed.
BEYOND FOUR WALLS
To help promote Knotel's™ new look and feel, I worked with my team to create a wide array of promotional and point of sale items including stylised brochures and sleeved booklet take-aways, as well as promotional material in both large and small scale print. I also collaborated with digital teams in conceptualising an updated online Knotel™ experience.
