TERRA CHIPS
HEALTHY SNACKING, MADE HONESTLY.
To meet the needs of a growing health-conscious chip consumer market, Terra® required a rethink on their increasingly out-dated packaging. As lead-designer, I worked with the CBX™ team to help Terra® distinguish and best utilise their ownable assets, while also developing an updated brandmark, brand strategy, and art-directing the product photography shoots.
CBX™ NEW YORK - 2016 - SENIOR DESIGNER
NATURAL SIMPLICITY
Terra® chips are loved not only for their taste, but also the unique flavour offerings, combinations, and vibrant natural colour. By reducing on-pack clutter, and simpifying the design down to core elements, the new look helps to put the focus back on the product and dial up the visual taste appeal. A visual breakdown of ingredients was also added for appetite appeal and better on-shelf flavour navigation. All this allowed the brand to better rest on its equitable origins in nature and stand apart from everyday snacks.
